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The Topics page: a topic taxonomy grouped into categories, each row showing an on/off toggle and a match count
Topics are the taxonomy AppReply uses to automatically tag every incoming review by theme: crashes, pricing complaints, praise for a specific feature, and so on. In the dashboard, this page lives under Analytics > Topics in the sidebar, and it handles the taxonomy directly: creating, tuning, and organizing topics. To explore what’s already been tagged (volume, sentiment, and rating per topic), see Topical analysis instead; that page links back here as “Manage topics.”
Creating, editing, and deleting topics, managing categories, running discovery, and approving discovered topics require the Pro plan (Ultimate included). On Standard, the Topics page is read-only apart from switching topics on or off, and shows Custom topics are available on Pro with an Upgrade to Pro button.
Every review that carries a topic feeds three places: the review feed’s topic filter, the Topical analysis explorer, and the topic “arcs” on Insights.
Topics are defined per app, not per organization. Switch apps at the top of the page to manage a different app’s taxonomy. Each app keeps its own list, even though the built-in topics start out identical everywhere.

Two layers: built-in and curated

Built-in topics carry a Built-in badge on their row. Topics you create, or that discovery created and you kept active, have no source badge. A switched-off topic of your own shows Disabled, and a discovered topic waiting for approval shows Discovered - needs approval.
  • Built-in: 19 pre-defined topics AppReply seeds into every app the moment it’s connected. They cover the themes almost every app sees: crashes and freezes, login and account problems, slow performance, bugs and glitches, update issues, missing features, UX and design feedback, four flavors of praise (General satisfaction, Easy to use, Works great, Helpful & useful), five monetization topics (Too expensive, Too many ads, Subscription complaints, Paywall frustration, Game monetization complaints), and three compliance and legal topics (Regulatory complaints, Data privacy concerns, Financial compliance issues). Their name and description are shared canon across every account and can’t be edited or deleted, but the similarity threshold, color, and category are yours to tune per app.
  • Your own topics: topics you create yourself, or that come from AI discovery (below). Fully editable and deletable.
The Issues and Bugs category expanded, showing built-in topics like App crashes and freezes and Login and account problems

Creating a topic

Click Create topic and fill in:
  • Name: required.
  • Description: what reviews in this topic express. This is what AppReply actually matches against: a review’s text is compared to the topic’s description by semantic similarity, so a vague description (“bugs”) classifies worse than a specific one (“app crashes, freezes, or force-closes during normal use”). A topic saved without a description won’t auto-classify anything until you add one.
  • Color: for the badges and charts.
  • Category: optional; assign it to one of your org’s categories or leave it uncategorized.
  • Similarity threshold: a slider from 0.50 (broader matching, more reviews qualify) to 0.95 (stricter, fewer false positives).
Saving runs a backfill against your recent reviews and reports how many matched (or that it’s still scanning, for a large window), so you get an immediate read on whether the description is calibrated well before you rely on it.
The Create topic dialog with name, description, color swatches, category chips, and a similarity threshold slider

Discovering topics automatically

Rather than defining every topic by hand, click Discover more at the top of the page (on an app with no topics at all, the button reads Auto-discover topics instead). AppReply reads your existing reviews and creates the recurring topics it finds. They are active straight away and start matching reviews. A progress bar tracks the pass, and you can cancel mid-run. Discovering topics needs at least 20 reviews with text for the selected app; on an app with no topics yet, a Fetch Reviews button pulls the latest batch first. If AppReply proposes a topic on its own rather than from this button, the topic lands inactive, badged Discovered - needs approval. It doesn’t classify anything until someone on a Pro account reviews it and turns it on. Flipping a discovered topic’s toggle on approves it and immediately kicks off matching against existing reviews, the same as creating one manually.
Topic discovery in progress: a progress bar reading a percentage complete, with a cancel option

Categories

Topics are grouped into categories, shown as collapsible sections on this page and as the filter tabs at the top. Categories belong to the organization, not a single app, so they stay consistent as you manage topics across your portfolio. Every org starts with five: Issues & Bugs, Feature Requests, Praise, Monetization, and Compliance & Legal. These match where the built-in topics land, and you can add your own from Manage categories (name, description, color, and an icon).
The Monetization category expanded, showing topics like Too expensive, Too many ads, and Subscription complaints

Managing existing topics

Each row has a toggle (disabling a topic stops it from matching new reviews without deleting its history), an edit pencil, and (for anything except a built-in topic) a delete button with an inline confirm step. Use the search box to jump to a topic by name, or the category tabs to narrow the list; a match-count badge shows how many reviews currently carry each topic.

Topical analysis

Explore every topic by volume, sentiment, or rating for one app

Insights

See which topics are trending or anomalous this week