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Bulk actions let you act on multiple reviews at once instead of handling them one by one. Select reviews with the checkboxes in the feed and a bulk action bar takes the place of the toolbar row above the list.
Three reviews selected, with the bulk action bar in the toolbar row: the selected count, Select all, Reply to all, Generate AI replies, Apply template, and Set tags

Selecting reviews

Check individual reviews, or use Select all / Deselect all in the action bar. Select all selects the reviews on the current page (up to 100 by default). To act on more, go to the next page and select again. The bar shows how many reviews are selected and sticks to the top of the window as you scroll down the list, so the actions stay in reach. While reviews are selected, the toolbar row’s other controls, such as Auto-translate, are hidden; clear the selection to get them back. Reply to all in the bar sends the drafts of the selected reviews that already have text (written by hand, generated, or from a template).

Generate AI replies

Drafts a reply for each selected review that has no response yet. Reviews that already have one are skipped, with a notice. It uses the same review-aware generation MAX uses for a single reply: each draft considers that review’s own content, rating, and language, and past successful responses to similar reviews inform the tone.
Bulk AI reply generation requires an active paid subscription (any paid plan unlocks it, not a specific tier). Reviews you haven’t replied to yet are the best fit. Generating replies is fastest when your apps are properly integrated with their app stores.

Apply template

Applies a saved response template to every selected review. You pick a folder, and AppReply assigns a random template from that folder to each review, rather than the same template repeated on every row. That way a burst of similar reviews doesn’t get an identical, obviously copy-pasted reply. Good for:
  • Common issues with an established, pre-written answer
  • Thanking a batch of positive reviewers consistently
  • Directing users to a support channel
  • Acknowledging feature requests at volume

Set tags

Applies one or more topics/tags to every selected review in a single action. This is useful for retroactively tagging a batch of reviews that all relate to the same issue, or for cleaning up untagged reviews after the fact. This needs at least one topic to already be defined for your organization first.
The Set tags menu opened from the bulk action bar, listing topics under their categories to apply to the 3 selected reviews
Once you’ve generated or applied replies in bulk, review each draft before sending. Bulk generation drafts responses; it doesn’t publish them automatically.

Review feed

Filter and manage your reviews

Manual AI replies

See how AI generation works for a single reply