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Bulk actions let you act on multiple reviews at once instead of handling them one by one. Select reviews with the checkboxes in the feed and a floating action bar appears at the bottom of the screen.
Multiple reviews selected in the feed, with the bulk actions bar showing the selected count

Selecting reviews

Check individual reviews, or use Select all / Deselect all in the action bar to select every review currently loaded in the feed. The bar shows how many reviews are selected and stays pinned to the bottom of the screen as you scroll.
The bulk actions bar pinned at the bottom of the feed, with Generate AI replies, Apply template, and Set tags

Generate AI replies

Generates an AI-drafted reply for every selected review at once, using the same review-aware generation MAX uses for a single reply — each draft considers that review’s own content, rating, and language, and past successful responses to similar reviews inform the tone.
Bulk AI reply generation requires an active paid subscription (any paid plan unlocks it, not a specific tier). Reviews you haven’t replied to yet are the best fit — generating replies is fastest when your apps are properly integrated with their app stores.

Apply template

Applies a saved response template to every selected review. You pick a folder, and AppReply assigns a random template from that folder to each review — rather than the same template repeated on every row — so a burst of similar reviews doesn’t get an identical, obviously copy-pasted reply. Good for:
  • Common issues with an established, pre-written answer
  • Thanking a batch of positive reviewers consistently
  • Directing users to a support channel
  • Acknowledging feature requests at volume

Set tags

Applies one or more topics/tags to every selected review in a single action — useful for retroactively tagging a batch of reviews that all relate to the same issue, or for cleaning up untagged reviews after the fact. This needs at least one topic to already be defined for your organization first. Once you’ve generated or applied replies in bulk, review each draft before sending — bulk generation drafts responses, it doesn’t publish them automatically.

Review feed

Filter and manage your reviews

Manual AI replies

See how AI generation works for a single reply