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Picture this: It’s 3 AM, and a user from Tokyo just left a frustrated 1-star review about a crash in your app. By the time you wake up, AppReply has already sent a personalized, empathetic response in Japanese, acknowledged the issue, and guided them to your support channel. This is the magic of Automations – your digital support team that never sleeps, never gets frustrated, and speaks every language your users do.
Save 7+ hours weekly by automating responses to common feedback patterns while maintaining that personal touch your users expect.

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Organize your auto-reply rules by category

Your automation rules live in five intuitive categories that mirror real support workflows. No more hunting through endless lists – everything has its place.
Freshly created rules land here until you assign them to a group. Think of it as your inbox for automations.Best for: Testing new rules before categorizing them properly.
Celebrate your champions! Auto-respond to 4-5 star reviews with gratitude, feature announcements, or gentle requests for app store ratings.Best for: Thank you messages, feature updates, cross-promotion to other apps.
Turn satisfied users into advocates. Perfect for users who love your app but gave 3 stars due to minor issues you’ve since fixed.Best for: Rating update requests, showcasing recent improvements, feature highlights.
Address billing questions, subscription confusion, and pricing concerns with clear, helpful responses that reduce churn.Best for: Subscription explanations, billing support, feature value communication.
Your crisis response team. Handle 1-2 star reviews with empathy, quick triage, and paths to resolution.Best for: Bug reports, feature requests, user experience issues, damage control.
Drag and drop rules between groups to keep things tidy, or create new groups on the fly to mirror your support workflow.

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Create new automation

Create Automation Pn
Ready to automate? Click New Automation at the top or hit the + icon beside any group:
1

Name it descriptively

Use clear names like “1-star crash reports” or “5-star thank you” so you instantly know its purpose.Naming convention ideas:
  • [Rating] - [Topic] - [Action]
  • [Platform] - [Issue Type] - [Response Type]
  • [Language] - [User Type] - [Goal]
2

Choose your target app

Select which app this automation will monitor. Each app can have its own unique automation strategy.
3

Toggle enabled status

Switch a rule on or off without deleting it. Perfect for testing or seasonal adjustments.

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Define trigger conditions

Screenshot2025 06 05at21 26 48 Pn
Craft precise filters to target exactly the reviews you care about. This is where the magic happens – create laser-focused rules that catch exactly what you want to handle:
Choose comparisons for star ratings:
  • “is exactly” → Perfect for targeting specific ratings (e.g., exactly 5 stars for thank you messages)
  • “is less than 3 stars” → Catch all negative feedback that needs immediate attention
  • “is more than 3 stars” → Focus on positive users for upselling opportunities
  • “is not 1 star” → Avoid the most frustrated users (handle these manually for better control)
Be specific! “Less than 4 stars” catches both 1-star rage and 3-star “pretty good” reviews – they need very different responses.
Use Add another condition to chain AND logic – build complex rules without the complexity.
Combine conditions for surgical precision: 5 stars + contains "feature request" + English + longer than 80 characters = engaged power users worth special attention.

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Choose your response method

Two powerful ways to reply, each perfect for different scenarios:

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Template-Based Responses

Response Settings Pn
Select a prewritten folder of canned responses for lightning-fast consistency. Choose how AI enhances your templates:

Standard Reply

Use your template verbatim—predictable and consistent.Best for: Legal disclaimers, specific instructions, formal communications.

AI Rewriting (Recommended)

Our AI rewrites your canned messages each time, boosting variety by up to 85% while preserving your core message.Best for: Thank you notes, apologies, general responses that benefit from freshness.

AI Translation

Automatically translate your template into the reviewer’s language, supporting 94+ languages.Best for: Global apps, non-English markets, inclusive customer service.

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AI-Generated Responses

AI Pn
Let AI craft custom replies from scratch, tailored uniquely to each review:
1

Provide AI Instructions

Give detailed guidance (up to 5,000 characters) to control tone, style, and content.Example instruction:
"Be empathetic and professional. Thank the user for their feedback. 
Address their specific concern mentioned in the review. 
If it's a bug report, acknowledge the issue and mention our team 
is investigating. Always end with an invitation to contact support 
for immediate help. Use a friendly but not overly casual tone."
2

Use Quick-Add Chips

Fine-tune on the fly with preset options:
  • 🤝 Include greeting
  • 📝 Use formal tone
  • 💼 Request detailed feedback
  • 🔧 Offer support contact
  • 🎯 Address specific issues
  • 📱 Mention app updates
Be specific in your instructions. Vague prompts like “be helpful” produce generic responses. Detailed guidance creates responses that sound authentically from your team.

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Launch & iterate

Once your conditions and response methods are set, hit Save Automation. Your rule is now live, responding automatically as new reviews appear.
1

Test before going live

Create your automation in disabled mode first. Monitor the Reviews Feed to see which reviews would have matched your conditions.
2

Start narrow, then expand

Begin with specific conditions (like “exactly 5 stars + contains ‘love’”) before broadening to catch more reviews.
3

Monitor and refine

You can Edit by clicking the rule’s name, Disable without losing its configuration, or Delete when you outgrow a rule.
4

Scale your strategy

Once comfortable, create automations for different scenarios, languages, and user segments.

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Pro tips & best practices

Focus first on automations that handle your most common support requests:
  • 5-star thank you messages (high volume, low risk)
  • Common bug reports with known solutions
  • Subscription/billing questions with standard answers
Adopt consistent prefixes for easy scanning:
  • POS_ for positive feedback automations
  • NEG_ for negative feedback handling
  • BILL_ for billing and subscription issues
  • TECH_ for technical support responses
Automate thoughtfully, but review regularly:
  • Run new rules in disabled mode and review matches in your feed before enabling auto-replies
  • Check automated responses weekly for quality and accuracy
  • Look for reviews that matched unexpectedly or slipped through
Templates + AI Rewriting + Translation = human-like, varied, localized replies with minimal setup:
  • Use AI Rewriting to avoid robotic repetition
  • Enable Translation to serve global users in their language
  • Provide clear paths to human support when needed
Align automation groups with your team’s support queues:
  • "Critical Bugs" for immediate escalation
  • "Payment Questions" for billing team
  • "Feature Requests" for product team review
Free tier limitation: You can create unlimited automations but only have 3 active at once. Upgrade to unlock unlimited active automations plus advanced AI features.

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Troubleshooting common issues

Check your conditions:
  • Are they too specific? Try broadening keyword matches
  • Is the app integration working? Verify in App Settings
  • Are you testing with the right review criteria?
Debug tip: Use the preview feature to see exactly which reviews match your conditions.
That’s it! Automations in AppReply empower you to be everywhere at once, responding to every review like a dedicated support team that never sleeps, never gets frustrated, and speaks every language your users do.

Templates

Create response templates that power your automations

Reviews Feed

Monitor and manage all your app reviews in one place