Picture this: It’s 3 AM, and a user from Tokyo just left a frustrated 1-star review about a crash in your app. By the time you wake up, AppReply has already sent a personalized, empathetic response in Japanese, acknowledged the issue, and guided them to your support channel.

This is the magic of Automations – your digital support team that never sleeps, never gets frustrated, and speaks every language your users do.

Save 7+ hours weekly by automating responses to common feedback patterns while maintaining that personal touch your users expect.

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Organize your auto-reply rules by category

Your automation rules live in five intuitive categories that mirror real support workflows. No more hunting through endless lists – everything has its place.

Drag and drop rules between groups to keep things tidy, or create new groups on the fly to mirror your support workflow.

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Create new automation

Ready to automate? Click New Automation at the top or hit the + icon beside any group:

1

Name it descriptively

Use clear names like “1-star crash reports” or “5-star thank you” so you instantly know its purpose.

Naming convention ideas:

  • [Rating] - [Topic] - [Action]
  • [Platform] - [Issue Type] - [Response Type]
  • [Language] - [User Type] - [Goal]
2

Choose your target app

Select which app this automation will monitor. Each app can have its own unique automation strategy.

3

Toggle enabled status

Switch a rule on or off without deleting it. Perfect for testing or seasonal adjustments.

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Define trigger conditions

Craft precise filters to target exactly the reviews you care about. This is where the magic happens – create laser-focused rules that catch exactly what you want to handle:

Choose comparisons for star ratings:

  • “is exactly” → Perfect for targeting specific ratings (e.g., exactly 5 stars for thank you messages)
  • “is less than 3 stars” → Catch all negative feedback that needs immediate attention
  • “is more than 3 stars” → Focus on positive users for upselling opportunities
  • “is not 1 star” → Avoid the most frustrated users (handle these manually for better control)

Be specific! “Less than 4 stars” catches both 1-star rage and 3-star “pretty good” reviews – they need very different responses.

Use Add another condition to chain AND logic – build complex rules without the complexity.

Combine conditions for surgical precision: 5 stars + contains "feature request" + English + longer than 80 characters = engaged power users worth special attention.

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Choose your response method

Two powerful ways to reply, each perfect for different scenarios:

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Template-Based Responses

Select a prewritten folder of canned responses for lightning-fast consistency. Choose how AI enhances your templates:

Standard Reply

Use your template verbatim—predictable and consistent.

Best for: Legal disclaimers, specific instructions, formal communications.

AI Rewriting (Recommended)

Our AI rewrites your canned messages each time, boosting variety by up to 85% while preserving your core message.

Best for: Thank you notes, apologies, general responses that benefit from freshness.

AI Translation

Automatically translate your template into the reviewer’s language, supporting 94+ languages.

Best for: Global apps, non-English markets, inclusive customer service.

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AI-Generated Responses

Let AI craft custom replies from scratch, tailored uniquely to each review:

1

Provide AI Instructions

Give detailed guidance (up to 5,000 characters) to control tone, style, and content.

Example instruction:

"Be empathetic and professional. Thank the user for their feedback. 
Address their specific concern mentioned in the review. 
If it's a bug report, acknowledge the issue and mention our team 
is investigating. Always end with an invitation to contact support 
for immediate help. Use a friendly but not overly casual tone."
2

Use Quick-Add Chips

Fine-tune on the fly with preset options:

  • 🤝 Include greeting
  • 📝 Use formal tone
  • 💼 Request detailed feedback
  • 🔧 Offer support contact
  • 🎯 Address specific issues
  • 📱 Mention app updates

Be specific in your instructions. Vague prompts like “be helpful” produce generic responses. Detailed guidance creates responses that sound authentically from your team.

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Launch & iterate

Once your conditions and response methods are set, hit Save Automation. Your rule is now live, responding automatically as new reviews appear.

1

Test before going live

Create your automation in disabled mode first. Monitor the Reviews Feed to see which reviews would have matched your conditions.

2

Start narrow, then expand

Begin with specific conditions (like “exactly 5 stars + contains ‘love’”) before broadening to catch more reviews.

3

Monitor and refine

You can Edit by clicking the rule’s name, Disable without losing its configuration, or Delete when you outgrow a rule.

4

Scale your strategy

Once comfortable, create automations for different scenarios, languages, and user segments.

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Pro tips & best practices

Free tier limitation: You can create unlimited automations but only have 2 active at once. Upgrade to unlock unlimited active automations plus advanced AI features.

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Troubleshooting common issues

Check your conditions:

  • Are they too specific? Try broadening keyword matches
  • Is the app integration working? Verify in App Settings
  • Are you testing with the right review criteria?

Debug tip: Use the preview feature to see exactly which reviews match your conditions.

That’s it! Automations in AppReply empower you to be everywhere at once, responding to every review like a dedicated support team that never sleeps, never gets frustrated, and speaks every language your users do.

Templates

Create response templates that power your automations

Reviews Feed

Monitor and manage all your app reviews in one place