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AppReply home: the RADAR question box under the filters, above the period's review volume, ratings, and the reply engine
This guide takes about 15 minutes: connect an app, set your reply voice, and turn on automation. The screenshot above is what your dashboard’s Home page looks like once everything below is set up: reviews arriving, replies going out, and the AI keeping watch.
Prerequisites: before you begin, create an account with your work email and complete onboarding.

Getting started

After you complete the onboarding process, your organization will be set up, and your first app will be added.

Right after onboarding

If you added an app during onboarding, AppReply opens a short setup flow for it, with no sidebar. It has three steps:
  1. Analysis. AppReply reads your app’s recent reviews, looking for patterns and sentiment, and builds suggestions from them. When it finishes, click Suggest me automations.
  2. Suggested automations. AppReply proposes reply rules for your app, such as a thank-you reply for positive reviews. Select the ones you want, open any of them to adjust its conditions and reply templates, and click Next.
  3. Completion. Check your selection and click Complete. AppReply creates the rules and saves their reply templates. The first two rules you selected are switched on, and any others are saved switched off. All of them reply with a template. From the confirmation screen you can go to Complete Integration to connect your store account, or View App Reviews.
The rules you create here appear in Reviews > Auto-replies, where you can edit or switch them off at any time. If you skipped adding an app during onboarding, you land on Applications instead, where you can add your first app.
1

Add your apps

Applications list showing owned apps and tracked competitor apps
Head to Applications in your dashboard and click Add new app.Type your app name or paste its Google Play or App Store URL, and AppReply fetches its metadata automatically: name, icon, average rating, and more. Your reviews start populating inside the dashboard right away.For Samsung Galaxy Store, Huawei AppGallery, or RuStore apps, use Add from other stores to enter the app ID and name manually.You can select up to 5 apps at once from search results. AppReply keeps everything in one unified inbox, no matter how many titles you manage.The URL format to use if your app isn’t showing up:

Google Play example

https://play.google.com/store/apps/details?id=com.yourapp

App Store example

https://apps.apple.com/app/your-app/id123456789
2

Integrate with app stores

At this stage you can already see reviews and preview replies inside AppReply, but to make replies automated, you’ll need to integrate your store accounts.Integration unlocks the real-time reviews feed (without it, AppReply shows only publicly available reviews) and the ability to publish replies, including automated ones.Click your app’s platform to see the integration steps:

Google Play

Connect via OAuth or service account

App Store

Configure App Store Connect API

Samsung Galaxy Store

Connect with Seller Portal API

Huawei AppGallery

Connect with AppGallery Connect API

RuStore

Connect with RuStore Console API
If you’re not ready to integrate yet, you can still draft replies, test AI output, and set up automations in preview mode.
3

Reviews start arriving

Reviews feed over a 30-day window, with saved views as tabs, the filter rail, and the reply composer
Once an app is connected, its reviews land in Reviews, the central inbox for every review across every app you manage, refreshed in real time.From here you can filter by Date, Rating, Language, Developer response and Keyword, plus App version when one app is selected and Topics on the Standard plan and above; save any combination as a named view; and select reviews in bulk to reply, tag, or apply a template to several at once.
4

Define your voice with templates, prompts, and MAX

The Knowledge base page on its Canned responses tab, with folders of reply templates in English, Turkish, and Spanish
Now that your reviews are flowing in, shape how you respond.The Knowledge base page has four tabs:
For flexibility over fixed messages, give the AI a custom prompt instead. Describe how you want the reply to sound, and it takes it from there.And if you’re on a plan with AppReply MAX, you don’t need to start from scratch at all. MAX learns your team’s voice from your past manual replies and keeps learning from every new one you write in the Reviews feed, so generated replies sound more like you over time.

Learn more about templates

Discover canned responses, AI instructions, and knowledge base sources in depth
5

Automate your replies

Automations list: reply rules grouped by category, each with its publishing mode
With your voice in place, let AppReply handle the busywork.In Reviews > Auto-replies (the page header reads Automations), create rules that reply automatically based on conditions: star rating, keywords, language, review length, or featured status. Rules are grouped into five categories (Unsorted, Positive, Ask to increase rating, Pricing, Negative), and each one can target multiple apps at once.
Automation rule builder: conditions on the left, AI instructions and a live review preview on the right
Each rule replies with either a saved template or an AI-generated reply (with optional rephrase and translate), and can be set to publish automatically or hold for your approval before it goes out. Approval is useful while you’re still building trust in the automation.
AppReply MAX: automations replying with AI can draw on your team’s manual reply history for extra context. It’s available on the Pro plan and above.
Start simple (one rule for 5-star reviews, say) and expand from there. The free plan includes 3 active automations to get going; paid plans raise or remove that cap.

Automation rules

Advanced conditions, AI enhancements, and automation best practices

Test and launch

Before switching on full automation, take a moment to review your setup.
The rule builder’s live preview shows how a rule matches and replies against a sample review, so you can sanity-check conditions before anything goes live. Check that templates read naturally and AI replies sound human and on-brand.Start with a single app and one or two rules. Let it run for 24–48 hours, watch the Reviews feed, and fine-tune based on real reviews.
An AI-generated reply drafted for a review, correctly matched to the reviewer's language, with the Refine and English buttons beside it
You can always reply manually from the Reviews feed too. Every manual reply you send helps AppReply MAX learn your voice, making future automated replies feel more natural.Once you’re confident, expand your coverage to more apps and rules.

Next steps

From here, layer in more advanced strategies: handling feature requests, replying across languages, or refining tone with AI rephrasing and translation. Invite your teammates to join your organization so you can share templates, manage replies together in the Reviews feed, and keep your brand voice aligned across the team.

Getting support

Contact support

Get personalized help with setup and optimization