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The reply composer lets you write or generate a response to an individual review. You can draft with AI, refine the draft with one-click enhancement actions, and send it straight to the app store.
The reply composer with a draft mid-generation, showing the Thinking state and suggested replies

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Opening the reply workspace

Click the Reply to review… field under any review that doesn’t have a response yet. It expands into the full composer: a template picker, the Generate reply dropdown, and (once there’s text in the box) the enhancement actions and character counter.
To send responses, you need an active app store integration for that app. AppReply checks integration status when you submit, not before.

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Platform character limits

Each app store has a different maximum reply length, and the counter below the textbox updates automatically based on which platform the review is from.

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AI response generation

The Generate reply button drafts a balanced, professional response by default. Its dropdown arrow opens a menu with two built-in presets, plus any AI instructions your organization has created:
  • Ask to contact support — guides the user toward your support channels; use it for bug reports or account issues that need investigation beyond a public reply
  • Ask to increase rating — a tactful response for reviews whose complaints you’ve since resolved
If one of your custom AI instructions is marked as the default for this app (or for the organization), the main Generate reply button uses it automatically and shows which instruction it’s using.
The AI reads the review’s actual text, your app’s context, and (when relevant) your knowledge base and past successful replies to generate a specific response rather than a generic template.

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Suggested replies (Pro plan)

When you open a review, AppReply may show 1-2 chips with past responses that performed well on similar reviews, found by semantic similarity. Click one to adapt it for the current review; it’s inserted as a starting point you can still edit or regenerate.

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Knowledge base

When your organization has uploaded knowledge base documents (FAQs, product guides, support articles), the AI checks them for relevant context when generating a reply. A success toast after generation names how many documents were used, so you can tell when a draft is grounded in your own material.
A generated Portuguese reply, language-matched to the review and grounded in the knowledge base, at 233 of 350 characters

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Enhancement actions

Once there’s a draft in the box (generated, from a template, or typed by hand), a row of one-click actions can refine it further:

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Sending and saving

Send reply submits to the store. Save reply as template — available once a reply has gone out — saves that exact text into your template library so you can reuse it.
The Save response as Template dialog, pre-filled with the sent reply and a folder picker

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Keyboard shortcuts

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Writing effective responses

Different review types call for different approaches: Across all review types, reference the review’s actual content — a reply that responds to specifics reads differently from a generic template.

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Quality checks

The system validates your response before sending: it checks character count against the platform limit and confirms the app’s store integration is still active. A complete response history is kept for each review, so you can see everything that’s been sent to it, and when.

Reply templates

Use your saved templates from inside the composer

Translation

Handle international reviews with auto-translation