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AppReply’s translation system handles international reviews and helps you write responses in the reviewer’s own language, so language is never a reason a review goes unanswered.

Supported languages

AppReply supports translation across roughly 94 languages and regional variants. That includes major global languages (Spanish, French, German, Japanese, Chinese, Arabic), European languages (Italian, Portuguese, Dutch, Russian, Polish), and Asian languages (Korean, Hindi, Thai, Vietnamese, Indonesian). Regional variants get their own entries too, such as Brazilian versus European Portuguese, or UK, US, Australian, Canadian, and Indian English. Language detection is automatic. You never need to manually specify the source language of a review. AppReply detects it and, if your organization has auto-translation turned on, translates the review text for you.
Translation accuracy: Complex technical terms or cultural references can still need a manual check before you send a sensitive response.

Organization-level translation preferences

You can configure translation behavior for your entire organization in Settings > Organization > Translation. These preferences apply across all apps and team members. Enable Auto-Translation controls whether incoming reviews are automatically translated. When enabled, reviews in foreign languages are translated as they arrive. Turn it off if your team prefers to translate reviews manually on a case-by-case basis. Auto-translation needs a paid plan (Hobby and above) or an active trial. On Free, switching it on opens an upgrade prompt. Always translate to sets the language reviews are translated into (English by default). It appears once Enable Auto-Translation is on. Never translate these languages lets you skip translation for specific languages. If your team already reads certain languages natively, add them to this list to avoid unnecessary translation. For example, a bilingual team working in English and Spanish might add Spanish to this list.

Translation in alerts

Each alert rule has its own translation setting, separate from these organization preferences. Turn on Translate reviews in alert messages on the rule and pick a language. Every channel then shows the original review first and the translation underneath, but only when the review is written in a different language. With the setting off, alerts show only the original review. See Translation in alerts.

Response translation

AI-drafted Turkish reply in the composer, language-matched to the review, with an English preview under it
When MAX generates an AI reply, it already writes in the reviewer’s detected language by default. The screenshot above shows a Turkish review answered with a Turkish reply. For responses you write yourself, or want to check, the reply composer gives you two translation controls: Open Refine in the reply composer and choose Match review language. It translates what you have written into the review’s language and replaces the draft in place. The Refine menu appears once the reply has text. This is the fastest path when you’d rather compose in your own language and let AppReply localize it. The English button shows an English preview of your current response inside the composer, under the editor, without touching what you’re about to send. You can edit that English preview directly, then click Apply to reply. AppReply retranslates your edited English into the review’s language and places the result in the response box. This is the built-in way to sanity-check a response before you send it: write or generate a reply, preview it in English, tighten the wording, and pull the corrected version back into the target language.
Cultural sensitivity: Translation is automatic, but tone isn’t always. Skim a translated draft for phrasing that reads oddly or too casually/formally for the market before sending, especially for negative reviews.

Translation quality assurance

The English preview loop above doubles as your accuracy check: it confirms a response written in another language still says what you meant, without you needing to be fluent in the reviewer’s language.
Critical communications: For responses addressing serious issues, refunds, or anything with legal weight, have a native or fluent speaker review the translation before sending. Automated translation can miss nuance that matters in those situations.

Manual AI replies

Learn to use translation tools in the response interface

Reply templates

Create multilingual template libraries