Review translation

AppReply’s translation system handles international reviews and helps you write responses in the reviewer’s own language, so language is never a reason a review goes unanswered.

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Supported languages

AppReply supports translation across roughly 94 languages and regional variants. That includes major global languages (Spanish, French, German, Japanese, Chinese, Arabic), European languages (Italian, Portuguese, Dutch, Russian, Polish), and Asian languages (Korean, Hindi, Thai, Vietnamese, Indonesian). Regional variants get their own entries too — Brazilian versus European Portuguese, or UK, US, Australian, Canadian, and Indian English. Language detection is automatic. You never need to manually specify the source language of a review — AppReply detects it and, if your organization has auto-translation turned on, translates the review text for you.

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Organization-level translation preferences

You can configure translation behavior for your entire organization in Settings > Organization > Translation. These preferences apply across all apps and team members. Auto-translation controls whether incoming reviews are automatically translated. When enabled, reviews in foreign languages are translated as they arrive. Turn it off if your team prefers to translate reviews manually on a case-by-case basis. Target language sets which language reviews are translated into by default. Never-translate list lets you skip translation for specific languages. If your team already reads certain languages natively, add them to this list to avoid unnecessary translation calls — for example, a bilingual team working in English and Spanish might add Spanish to the never-translate list.

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Translation in alerts

Each alert rule has its own translation setting, separate from these organization preferences. Turn on Translate reviews in alert messages on the rule and pick a language. Every channel then shows the original review first and the translation underneath, but only when the review is written in a different language. With the setting off, alerts show only the original review. See Translation in alerts.

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Response translation

When MAX generates an AI reply, it already writes in the reviewer’s detected language by default — the screenshot above shows a Portuguese review answered with a Portuguese reply, drawn from the knowledge base. For responses you write yourself, or want to check, the reply composer gives you two translation controls: Match language takes whatever you’ve written in the response box and translates it into the review’s detected language, replacing the draft in place. This is the fastest path when you’d rather compose in your own language and let AppReply localize it. Translate to English shows an English preview of your current response alongside the editor, without touching what you’re about to send. You can edit that English preview directly, then apply it back — AppReply retranslates your edited English into the review’s language (or your organization’s translation target) and places the result in the response box. This is the built-in way to sanity-check a response before you send it: write or generate a reply, preview it in English, tighten the wording, and pull the corrected version back into the target language.

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Translation quality assurance

The Translate to English loop above doubles as your accuracy check: it confirms a response written in another language still says what you meant, without you needing to be fluent in the reviewer’s language.