Picture this: It’s 3 AM, and a user from Tokyo just left a frustrated 1-star review about a crash in your app. By the time you wake up, AppReply has already sent a personalized, empathetic response in Japanese, acknowledged the issue, and guided them to your support channel.

This is the magic of Auto-Replies – your digital support team that never sleeps, never gets frustrated, and speaks every language your users do.

Save 7+ hours weekly by automating responses to common feedback patterns while maintaining that personal touch your users expect.

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What are Auto-Replies?

Auto-Replies are intelligent automation rules that monitor your app reviews and respond automatically based on conditions you define. They combine the efficiency of automation with the personalization of AI to create responses that feel human-crafted.

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Key Benefits

24/7 Response Coverage

Never miss a review again. Respond to users across all time zones instantly.

Consistent Brand Voice

Maintain professional, empathetic responses even during high review volumes.

Multi-Language Support

Automatically respond in 94+ languages to serve your global user base.

Intelligent Personalization

AI adapts each response to the specific review content and context.

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Organization by Categories

Your automation rules live in five intuitive categories that mirror real support workflows:

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How Auto-Replies Work

1

Monitor Reviews

AppReply continuously monitors your connected app stores for new reviews.

2

Evaluate Conditions

Each review is checked against your automation rules’ trigger conditions (rating, keywords, language, etc.).

3

Generate Response

When a match is found, the system generates a response using either:

  • Template-based responses (with optional AI enhancement)
  • AI-generated responses (crafted from scratch based on your instructions)
4

Post Automatically

The response is posted to the app store, appearing as if you personally replied.

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Response Methods

Choose from two powerful response approaches:

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Template-Based Responses

Use your pre-written response templates with optional AI enhancements:

  • Standard Reply: Use templates exactly as written
  • AI Rewriting: Let AI rephrase your templates for variety while preserving meaning
  • AI Translation: Automatically translate templates to match reviewer’s language

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AI-Generated Responses

Let AI craft completely custom replies from scratch based on your detailed instructions and the review context.

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Getting Started

Quick Start

  1. Create your first automation rule
  2. Set trigger conditions (rating, keywords, etc.)
  3. Choose your response method
  4. Test and enable

Best Practices

  • Start with high-impact scenarios
  • Use descriptive naming conventions
  • Monitor before automating
  • Combine AI features for maximum impact

Free tier limitation: You can create unlimited automations but only have 2 active at once. Upgrade to unlock unlimited active automations plus advanced AI features.

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Next Steps

Ready to dive deeper? Explore the detailed guides:

Triggers

Learn how to set up precise conditions that target exactly the reviews you want to handle

Actions

Master template-based and AI-generated responses to create perfect replies every time

Auto-Replies in AppReply empower you to be everywhere at once, responding to every review like a dedicated support team that never sleeps, never gets frustrated, and speaks every language your users do.