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Auto-replies monitor your incoming reviews and respond automatically based on conditions you set. They work across all connected platforms and languages.
Save 7+ hours weekly by automating responses to common feedback patterns while maintaining that personal touch your users expect.

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What are auto-replies?

Auto-Replies are intelligent automation rules that monitor your app reviews and respond automatically based on conditions you define. They combine the efficiency of automation with the personalization of AI to create responses that feel human-crafted.

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Key benefits

24/7 Response Coverage

Never miss a review again. Respond to users across all time zones instantly.

Consistent Brand Voice

Maintain professional, empathetic responses even during high review volumes.

Multi-language support

Automatically respond in 97 languages to serve your global user base.

Intelligent Personalization

AI adapts each response to the specific review content and context.

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Organization by categories

Your automation rules live in five intuitive categories that mirror real support workflows:
Freshly created rules land here until you assign them to a specific category. Think of it as your automation inbox.Best for: Testing new rules before categorizing them properly.
Celebrate your champions! Auto-respond to 4-5 star reviews with gratitude, feature announcements, or gentle requests for app store ratings.Best for: Thank you messages, feature updates, cross-promotion to other apps.
Turn satisfied users into advocates. Perfect for users who love your app but gave 3 stars due to minor issues you’ve since fixed.Best for: Rating update requests, showcasing recent improvements, feature highlights.
Address billing questions, subscription confusion, and pricing concerns with clear, helpful responses that reduce churn.Best for: Subscription explanations, billing support, feature value communication.
Your crisis response team. Handle 1-2 star reviews with empathy, quick triage, and paths to resolution.Best for: Bug reports, feature requests, user experience issues, damage control.

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How auto-replies work

1

Monitor Reviews

AppReply continuously monitors your connected app stores for new reviews.
2

Evaluate Conditions

Each review is checked against your automation rules’ trigger conditions (rating, keywords, language, etc.).
3

Generate Response

When a match is found, the system generates a response using either:
  • Template-based responses (with optional AI enhancement)
  • AI-generated responses (crafted from scratch based on your instructions)
4

Post Automatically

The response is posted to the app store, appearing as if you personally replied.

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Response methods

Choose from two response approaches:

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Template-based responses

Use your pre-written response templates with optional AI enhancements:
  • Standard Reply: Use templates exactly as written
  • AI Rewriting: Let AI rephrase your templates for variety while preserving meaning
  • AI Translation: Automatically translate templates to match reviewer’s language

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AI-generated responses

Let AI craft completely custom replies from scratch based on your detailed instructions and the review context.

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Getting started

Quick Start

  1. Create your first automation rule
  2. Set trigger conditions (rating, keywords, etc.)
  3. Choose your response method
  4. Test and enable

Best Practices

  • Start with high-impact scenarios
  • Use descriptive naming conventions
  • Monitor before automating
  • Combine AI features for maximum impact
Free tier limitation: You can create unlimited automations but only have 3 active at once. Upgrade to unlock unlimited active automations plus advanced AI features.

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Multi-app automations

A single automation can apply to multiple apps at once. When you create or edit a rule, select which apps it covers. You do not need to create separate rules for each app.

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Approval mode

Toggle “Require approval” on any automation to have responses saved as “pending approval” instead of posting immediately. Your team reviews and approves each response before it goes live. This is useful for sensitive topics or new automations you want to monitor before giving them full autonomy.

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Drag-and-drop ordering

Reorder automations within categories by dragging them. The order determines priority: when multiple rules match the same review, the first matching rule in the list takes precedence.

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Automation presets

Start from pre-built presets instead of creating rules from scratch. AppReply can also generate personalized presets based on your app’s reviews and category, giving you a head start with rules tailored to your specific feedback patterns.

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Next steps

Explore the detailed guides:

Triggers

Learn how to set up conditions that target exactly the reviews you want to handle

Actions

Configure template-based and AI-generated responses for your automations

Escalation

Automatically create helpdesk tickets from reviews that need support follow-up