Insights
Weekly topic arcs: which stories are unfolding in your reviews right now, and how they’re trending
Review analysis
Review volume, topic distribution, and sentiment for one app
Topical analysis
Explore every topic in your taxonomy by volume, sentiment, or rating, narrowed to one app and language
Ratings
Store rating trends across markets, broken down by language and app version
Reply performance
Coverage, speed, and the effect replies actually have on ratings, per rule and per person
Analytics is included on the Standard, Pro and Ultimate plans (an active AppReply trial also unlocks it), and is enabled per organization. Custom topics and topic discovery need Pro or Ultimate, and so does Reply performance. If your account doesn’t have access yet, each page shows an upgrade prompt instead of a blank screen.
The shared filter bar
Every Analytics page opens with the same row of controls: an app scope selector, a date range picker, and (on single-app pages) a language selector. AppReply remembers these choices per organization. The date window carries over between Home and the Analytics pages. App selection does not: Home remembers its own selection and opens on your whole account, while Analytics remembers a separate one. Moving between Analytics pages keeps the same apps and window, but the language is not carried over, so you pick it again. App scope can name one app or several. Analytics opens on one app: the selection you last made in Analytics, or your first app if you haven’t chosen one. Pick several apps in the app scope selector and most surfaces fold their numbers together at the top of the page. Anything that depends on a single app’s own vocabulary (topics, per-language and per-version breakdowns, the weekly arc detail) asks you to narrow to one app first. If you haven’t, it shows a “pick a single app” prompt with your connected apps as one-click chips. Category appears on the Review analysis and Topical analysis pages. Topic appears on the Review analysis page, and as a picker inside the topic trend chart. Both show up only once you’ve picked a single app that has topics. The category control lists your topic categories with the number of topics in each. The topic control lists topics under their categories with review counts. On the Review analysis page, narrowing to either scopes the whole page. Language narrows a single-app view to one locale. It’s hidden until you’ve picked exactly one app, since there’s nothing to narrow across a multi-app scope. On the Ratings page it’s also hidden for Google Play apps. Their headline rating is the app’s worldwide rating, shared across every storefront, so a per-language breakdown would just be noise there. For App Store apps it stays on the Ratings page and lists the storefronts that have ratings. Everywhere else, the dropdown lists only the languages your reviews actually contain. On the longer pages (Insights, Ratings, and Review analysis), this filter row stays pinned as you scroll, so a chart three screens down is never read against the wrong window.Review volume and topic distribution
The Review analysis page reports on a single app’s window as a whole: how many reviews came in, what they were about, and how sentiment moved. It carries its own category and topic filters in the shared bar, an AI-written summary of the period, and breakdowns by language, country, region, and app version.
Review feed
Browse and respond to the individual reviews behind these numbers
AI summary
See the same topics from inside the review feed’s own pattern detection