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Destinations control where your alert notifications get delivered. You can attach multiple destinations to a single rule, and reuse the same destination across different rules. All destination credentials are stored encrypted. Every destination type includes a Test button to verify delivery before you activate any rules.

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Slack

Send alert notifications to a Slack channel as formatted block messages with review details, star rating, app name, and a direct link to the review in the store.
1

Create a Slack webhook

In your Slack workspace, go to Settings & administration > Manage apps > Incoming Webhooks and create a new webhook. Choose the channel where you want alerts to appear.
2

Copy the webhook URL

Slack generates a URL that looks like https://hooks.slack.com/services/T.../B.../.... Copy it.
3

Add the destination in AppReply

Go to Alerts > Destinations, click Add destination, select Slack, and paste your webhook URL. Give it a name like “eng-alerts” so you can identify it later.
4

Test the connection

Click Test to send a sample notification. Check your Slack channel to confirm it arrived.
Create separate Slack webhooks for different channels if you want to route low-rating alerts to your engineering channel and positive reviews to your marketing channel.

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Discord

Send alert notifications to a Discord channel as rich embeds with color coding based on the review rating.
1

Create a Discord webhook

In your Discord server, right-click the target channel and select Edit Channel > Integrations > Webhooks. Click New Webhook.
2

Copy the webhook URL

Click Copy Webhook URL. The URL looks like https://discord.com/api/webhooks/....
3

Add the destination in AppReply

Go to Alerts > Destinations, click Add destination, select Discord, and paste your webhook URL.
4

Test the connection

Click Test to send a sample embed. Check your Discord channel to confirm it arrived with proper formatting and color coding.

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Telegram

Connect a Telegram chat or group to receive HTML-formatted alert messages through the AppReply bot.
1

Start the connection

Go to Alerts > Destinations, click Add destination, and select Telegram. AppReply generates a deep link.
2

Open the link in Telegram

Click the deep link, which opens Telegram and connects your chat or group to the AppReply bot. Press Start in the Telegram chat to complete the connection.
3

Confirm in AppReply

Return to AppReply. The destination should show as connected. Click Test to send a sample message.
The Telegram connection link expires after 15 minutes. If it expires, generate a new one from AppReply.

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Microsoft Teams

Send alert notifications to a Microsoft Teams channel via an Incoming Webhook connector.
1

Create a Teams webhook

In your Teams channel, click the … menu and select Connectors (or Workflows, depending on your Teams version). Add an Incoming Webhook connector and give it a name.
2

Copy the webhook URL

Teams generates a webhook URL. Copy it.
3

Add the destination in AppReply

Go to Alerts > Destinations, click Add destination, select Microsoft Teams, and paste your webhook URL.
4

Test the connection

Click Test to verify the notification appears in your Teams channel.

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Custom webhook

Send raw JSON payloads to any HTTP endpoint. This is useful for integrating with internal tools, logging systems, or automation platforms like Zapier and Make.
1

Enter your endpoint URL

Go to Alerts > Destinations, click Add destination, select Custom webhook, and enter the URL of your endpoint.
2

Test the connection

Click Test to send a sample payload. Your endpoint should return a 2xx status code to confirm receipt.

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Payload format

AppReply sends a POST request with the following JSON body: 
{
  "event": "review_alert",
  "timestamp": "2026-04-08T12:00:00Z",
  "rule": {
    "id": "...",
    "name": "Low rating alert"
  },
  "application": {
    "id": "...",
    "name": "My App",
    "platform": "google_play"
  },
  "review": {
    "id": "...",
    "rating": 1,
    "text": "App keeps crashing...",
    "language": "en",
    "country": "us",
    "created_at": "2026-04-08T11:55:00Z",
    "translated_text": "...",
    "is_update": false,
    "previous_rating": null
  },
  "organization": {
    "id": "...",
    "name": "My Org"
  }
}
The translated_text field is included only when the alert rule has translation enabled. The is_update field indicates whether the review is an edit of a previous review, and previous_rating contains the old rating if it changed.

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Retry logic

If your endpoint returns a non-2xx status code or the request times out, AppReply retries the delivery. Failed attempts are logged in the Activity tab with error details.

Alerts

Create rules and manage alert conditions

Review feed

Filter and manage your reviews