Alerts

Get notified when incoming reviews match your conditions. Set up rules with rating, keyword, language, or length filters, then receive notifications through Slack, Discord, Telegram, Teams, or a custom webhook.

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How alerts work

Alert rules run every 10 minutes against newly fetched reviews. When a review matches all of a rule’s conditions, AppReply sends a notification to every destination attached to that rule. Each rule can target a single app or apply to all apps in your organization. You can enable or disable rules without deleting them, and AppReply tracks how many times each rule has fired.

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Create an alert rule

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Rule conditions

Each rule supports one or more conditions. All conditions must match for the alert to trigger.

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Rating threshold

Filter by star rating using one of these operators:

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Text keywords

Match reviews that contain (or do not contain) specific words or phrases. Useful for tracking recurring issues like “crash”, “login”, or “refund”.

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Language

Filter by the detected language of the review. Supports operators is and is not with a full list of languages including English, Spanish, French, German, Japanese, Chinese, Korean, Arabic, Portuguese, Russian, Hindi, and many more.

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Review length

Filter by character count using shorter than, longer than, or exactly. This helps you focus on detailed feedback (longer reviews) or catch brief complaints.

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Alert destinations

Destinations are where your notifications get delivered. AppReply supports five destination types: Every destination has a Test button so you can verify delivery before going live. Destination credentials are stored encrypted. For setup instructions, see Alert destinations.

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Translation in alerts

When creating a rule, you can enable the Include translation option. When enabled, notifications will include the review text translated into your organization’s preferred language alongside the original text.

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Throttling

The throttle setting prevents notification spam. After a rule fires for a given destination, it will not fire again for that destination until the throttle interval has passed. The default is 60 minutes. This is useful when a batch of similar reviews arrives at once, for example after a buggy release.

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Activity history

The Activity tab shows a log of past alert events. Each entry includes:

• The rule that triggered
• The destination that received the notification
• Status: sent, failed, or throttled
• Timestamp
• Error details for failed deliveries

Use this tab to diagnose delivery issues or verify that your rules are working as expected.

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Summary rules

Separate from instant alerts, summary rules send AI-generated digests of your reviews on a daily or weekly schedule. Each summary includes:

• AI-generated insights about review trends
• Theme clustering across recent reviews
• Week-over-week comparison of ratings and sentiment
• Key topics and recurring issues

Summary rules use the same destinations as instant alerts. Create them from the Summary section on the Alerts page.