/analytics redirects here). Instead of a fixed dashboard of charts, it tells the story of your review volume week by week: which topics spiked, which are still climbing, and which have already peaked and faded.
Weekly topic arcs
The core unit of this page is an arc, not a single week and not the picker’s whole date range. An arc is one continuous stretch of weeks where a topic ran meaningfully above its own quiet baseline. That baseline is the 25th percentile of the topic’s own weekly review counts, so “elevated” is judged against how that specific topic normally behaves, not a fixed threshold shared across all topics. Each arc becomes its own card, with:- A headline and short summary, written by AI from the arc’s peak week.
- A date span, e.g. “Aug 4 – ongoing (6 weeks)” or “before Jul 21 – Aug 10 (4 weeks+)”. Arcs that started before the earliest week fetched are labeled “before” that date rather than guessing a birth date.
- A trend badge (Trend, Anomaly, Emerging, or Sustained), plus Needs attention or Going well where the topic’s sentiment or volume shift is significant enough to call out. A card with neither badge is simply Stable.
- A weekly chart, with the arc’s own weeks darkened against a few weeks of surrounding context.
- For most arcs that lasted a single week, a daily chart instead: the arc’s days plus the week before for context. When the trend started partway through the week, its date span counts days from the day it emerged (for example “Sep 11 – ongoing (3 days)”), and the review count and rating under the chart cover those same days.
- Up to two real reviewer quotes pulled from the arc’s peak week, so the story is backed by an actual example, not just a number.
A short window can’t see a weekly arc on its own: arcs are stitched from completed weeks, and a 7-day window spans at most one finished week. To keep a genuinely current story from disappearing, on windows shorter than about two weeks Insights also considers arcs that ran up to two weeks before the end of the picker’s range, which can reach earlier than its start. Those cards come after the arcs inside your window. Longer windows are unchanged. Every card still prints its own real dates, so you can always see when an arc actually happened.
Topic discovery and cold-start apps
A topic needs enough classified review history before it can form an arc. If your app has no custom topics yet (only the built-in ones) and more than 20 new reviews in the window, a banner above the arc grid offers topic discovery. On Pro and Ultimate its button reads Discover topics and takes you to the Topics page, where you start the run with Discover more. On Standard the button reads Upgrade to Pro and opens the subscription page. While discovery runs, Insights shows a progress bar with a Cancel button. The banner goes away once a discovery run has completed. Once topics exist but there isn’t yet enough weekly history to form arcs, the page falls back to a simpler trending topics view: the most notable topics from your most recent data, without the week-over-week story. This is a stepping stone: as more weeks of history accumulate, the weekly arc view takes over automatically.Multi-app scope
Selecting several apps in the filter bar switches Insights from one arc grid to one per app, each under its own app header. Cards are capped at four per app, so a portfolio of apps stays scannable without burying the second and third app below the fold. Clicking a card in this view opens the same drilldown, scoped to that app, with the same Open in Reviews link.Overview
How the shared filter bar and plan gating work across all of Analytics
Topical analysis
Explore every topic directly, outside the weekly arc model