> ## Documentation Index
> Fetch the complete documentation index at: https://docs.appreply.co/llms.txt
> Use this file to discover all available pages before exploring further.

# Overview

> Set up automated responses to app reviews based on conditions you define

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Auto-replies monitor your incoming reviews and respond automatically based on conditions you set. They work across all connected platforms and languages.

<Note>
  Save 7+ hours weekly by automating responses to common feedback patterns while maintaining that personal touch your users expect.
</Note>

## What are auto-replies?

Auto-Replies are intelligent automation rules that monitor your app reviews and respond automatically based on conditions you define. They combine the efficiency of automation with the personalization of AI to create responses that feel human-crafted.

### Key benefits

<CardGroup cols={2}>
  <Card title="24/7 Response Coverage" icon="clock">
    Never miss a review again. Respond to users across all time zones instantly.
  </Card>

  <Card title="Consistent Brand Voice" icon="megaphone">
    Maintain professional, empathetic responses even during high review volumes.
  </Card>

  <Card title="Multi-language support" icon="globe">
    Automatically respond in 97 languages to serve your global user base.
  </Card>

  <Card title="Intelligent Personalization" icon="sparkles">
    AI adapts each response to the specific review content and context.
  </Card>
</CardGroup>

## Organization by categories

Your automation rules live in five intuitive categories that mirror real support workflows:

<AccordionGroup>
  <Accordion title="🔄 Unsorted" icon="inbox">
    Freshly created rules land here until you assign them to a specific category. Think of it as your automation inbox.

    **Best for:** Testing new rules before categorizing them properly.
  </Accordion>

  <Accordion title="⭐ Positive feedback" icon="star">
    Celebrate your champions! Auto-respond to 4-5 star reviews with gratitude, feature announcements, or gentle requests for app store ratings.

    **Best for:** Thank you messages, feature updates, cross-promotion to other apps.
  </Accordion>

  <Accordion title="📈 Ask to increase rating" icon="arrow-trend-up">
    Turn satisfied users into advocates. Perfect for users who love your app but gave 3 stars due to minor issues you've since fixed.

    **Best for:** Rating update requests, showcasing recent improvements, feature highlights.
  </Accordion>

  <Accordion title="💰 Pricing issues" icon="credit-card">
    Address billing questions, subscription confusion, and pricing concerns with clear, helpful responses that reduce churn.

    **Best for:** Subscription explanations, billing support, feature value communication.
  </Accordion>

  <Accordion title="🔧 Negative feedback" icon="exclamation-triangle">
    Your crisis response team. Handle 1-2 star reviews with empathy, quick triage, and paths to resolution.

    **Best for:** Bug reports, feature requests, user experience issues, damage control.
  </Accordion>
</AccordionGroup>

## How auto-replies work

<Steps>
  <Step title="Monitor Reviews">
    AppReply continuously monitors your connected app stores for new reviews.
  </Step>

  <Step title="Evaluate Conditions">
    Each review is checked against your automation rules' trigger conditions (rating, keywords, language, etc.).
  </Step>

  <Step title="Generate Response">
    When a match is found, the system generates a response using either:

    * **Template-based responses** (with optional AI enhancement)
    * **AI-generated responses** (crafted from scratch based on your instructions)
  </Step>

  <Step title="Post Automatically">
    The response is posted to the app store, appearing as if you personally replied.
  </Step>
</Steps>

## Response methods

Choose from two response approaches:

### Template-based responses

Use your pre-written response templates with optional AI enhancements:

* **Standard Reply**: Use templates exactly as written
* **AI Rewriting**: Let AI rephrase your templates for variety while preserving meaning
* **AI Translation**: Automatically translate templates to match reviewer's language

### AI-generated responses

Let AI craft completely custom replies from scratch based on your detailed instructions and the review context.

## Getting started

<CardGroup cols={2}>
  <Card title="Quick Start" icon="rocket">
    1. Create your first automation rule
    2. Set trigger conditions (rating, keywords, etc.)
    3. Choose your response method
    4. Test and enable
  </Card>

  <Card title="Best Practices" icon="lightbulb">
    * Start with high-impact scenarios
    * Use descriptive naming conventions
    * Monitor before automating
    * Combine AI features for maximum impact
  </Card>
</CardGroup>

<Warning>
  **Free tier limitation:** You can create unlimited automations but only have 3 active at once. Upgrade to unlock unlimited active automations plus advanced AI features.
</Warning>

## Multi-app automations

A single automation can apply to multiple apps at once. When you create or edit a rule, select which apps it covers. You do not need to create separate rules for each app.

## Approval mode

Toggle "Require approval" on any automation to have responses saved as "pending approval" instead of posting immediately. Your team reviews and approves each response before it goes live. This is useful for sensitive topics or new automations you want to monitor before giving them full autonomy.

## Drag-and-drop ordering

Reorder automations within categories by dragging them. The order determines priority: when multiple rules match the same review, the first matching rule in the list takes precedence.

## Automation presets

Start from pre-built presets instead of creating rules from scratch. AppReply can also generate personalized presets based on your app's reviews and category, giving you a head start with rules tailored to your specific feedback patterns.

## Next steps

Explore the detailed guides:

<CardGroup cols={2}>
  <Card title="Triggers" icon="settings" href="/auto-replies/triggers">
    Learn how to set up conditions that target exactly the reviews you want to handle
  </Card>

  <Card title="Actions" icon="bolt" href="/auto-replies/actions">
    Configure template-based and AI-generated responses for your automations
  </Card>

  <Card title="Escalation" icon="headset" href="/auto-replies/escalation">
    Automatically create helpdesk tickets from reviews that need support follow-up
  </Card>
</CardGroup>